IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Guide to International Air Cargo Operations and Air Waybills

Guide to International Air Cargo Operations and Air Waybills

This article provides a detailed analysis of the international air waybill's circulation process, covering key stages such as preparation and issuance, cargo transportation, arrival and delivery, archiving, and settlement. It also explores the development trends of electronic air waybills, aiming to help readers fully understand the important role of air waybills in international trade. The paper highlights the significance of this document in facilitating the smooth and efficient movement of goods globally via air freight.

11/03/2025 Logistics Encyclopedia
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Global Shipping Bulk Vs Parcel Freight Choices

Global Shipping Bulk Vs Parcel Freight Choices

In international freight forwarding, bulk cargo and small parcel delivery differ significantly in processes, costs, and applicable scenarios. Bulk transportation requires meticulous operation and resource allocation, with a complex cost structure, suitable for B2B trade. Small parcel delivery is standardized and efficient, with transparent costs, ideal for cross-border e-commerce. Businesses should choose the appropriate mode based on their needs and can leverage platforms like Buyun.com for price comparison to control logistics costs.

11/03/2025 Logistics Encyclopedia
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Guide to Japanese Search Engines for Foreign Businesses

Guide to Japanese Search Engines for Foreign Businesses

This article provides an in-depth analysis of commonly used search engines in Japan, including Yahoo! Japan, Google Japan, Goo, Excite Japan, Livedoor, Nifty, and MSN Japan. It offers practical suggestions for foreign trade companies on how to effectively utilize these search engines to better develop the Japanese market. The aim is to equip businesses with the knowledge and strategies needed to succeed in reaching Japanese consumers through targeted search engine marketing efforts.

12/31/2025 Logistics Encyclopedia
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Global Ecommerce Growth Strategies to Boost Website Traffic

Global Ecommerce Growth Strategies to Boost Website Traffic

Driving traffic to independent foreign trade websites is challenging. This article explores various traffic generation channels, including SEO, Google Ads, Snapchat, and Facebook. It also highlights the importance of retaining existing customers. By integrating marketing strategies, independent websites can achieve performance growth in overseas markets. The key is a holistic approach that considers both acquisition and retention, leveraging different platforms to reach the target audience and building long-term relationships with valuable customers.

01/04/2026 Logistics Encyclopedia
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OZON Helps Chinese Sellers Enter Russias Growing Ecommerce Sector

OZON Helps Chinese Sellers Enter Russias Growing Ecommerce Sector

OZON, a leading Russian e-commerce platform, is empowering Chinese sellers to tap into the Russian market. By optimizing logistics, finance, merchant recruitment, and operational services, OZON is building a bridge connecting Sino-Russian trade. Chinese sellers should seize this opportunity and enhance their operational capabilities to achieve growth on the OZON platform. Success hinges on understanding the Russian consumer and adapting strategies accordingly. This presents a significant opportunity for expansion and increased market share.

01/04/2026 Logistics Industry Insights
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Singapore Port Leads Global Shipping with Record Efficiency

Singapore Port Leads Global Shipping with Record Efficiency

This paper provides an in-depth analysis of the success of the Port of Singapore. It examines nine key aspects, including its geographical location, port code, throughput, shipping network, customs clearance procedures, logistics services, port fees, operational guidelines, and major shipping companies. The analysis reveals how Singapore has become a global shipping hub. Furthermore, the paper explores the future development direction of the Port of Singapore, highlighting its continued importance in global trade and logistics.

01/04/2026 Port Encyclopedia
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Sudan Boosts Customs Security to Spur Economic Growth

Sudan Boosts Customs Security to Spur Economic Growth

Sudan Customs, with the support of the WCO, organized a risk management workshop aimed at enhancing risk management capabilities. The workshop focused on establishing target centers and selective inspection systems. This initiative is crucial for improving customs efficiency and security by enabling Sudan Customs to better identify and manage potential risks associated with trade. The WCO's support underscores the importance of international collaboration in strengthening customs administrations and promoting effective risk management practices.

12/30/2025 Customs Knowledge
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Global Crackdown on Counterfeit Electronics Intensifies

Global Crackdown on Counterfeit Electronics Intensifies

The World Customs Organization coordinated "Operation Short Circuit," involving 43 member customs agencies, to combat counterfeit and substandard electronic goods. The operation resulted in the seizure of a significant amount of dangerous products and the uncovering of criminal networks. The WCO emphasizes the crucial role of customs in protecting consumers, combating organized crime, and safeguarding legitimate trade. The article also analyzes the dangers of counterfeit electronics and provides preventative measures for consumers.

12/30/2025 Customs Knowledge
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Palestine Advances Customs Modernization with International Support

Palestine Advances Customs Modernization with International Support

The Ramallah Conference in 2009 launched “Al Siyadeh,” the Palestinian Customs Modernization Plan. The international community supports the adoption of international standards by Palestinian Customs to promote economic development. This initiative aims to modernize customs procedures, enhance efficiency, and facilitate trade. International cooperation plays a vital role in providing technical assistance and financial support for the implementation of the plan, ultimately contributing to the development of a modern and effective customs administration in Palestine.

12/30/2025 Customs Knowledge
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